Hef and his live-in girlfriends, Holly Madison, 28, Bridget Marquardt, 33, and Kendra Wilkinson, 22, parade their unusual lifestyle in the hit reality television series Girls of the Playboy Mansion, in its fourth season on Foxtel’s E! Channel. Earlier seasons received free-to-air billing on Channel 9. The series is one of the highest in the US and has developed a cult following in Australia.