Beginning an acting career as a child, Joey Heatherton made her first notable appearance on TV on  The Perry Como Show, which saw her playing a love struck teenager falling for Mr C. This also led to several appearances on the crooning, Dean Martin show in the late 1950’s.

As an actress, dancer and singer, Joey became a much loved celebrity back in the 1960’s and from June to September 1968, along with Frank Sinatra, Jr., she co-hosted Martin’s summer substitute musical comedy hour, Dean Martin Presents the Golddiggers. She also made multiple appearances on the many other variety shows proliferating 1960s television, such as The Andy Williams Show, The Hollywood Palace, The Ed Sullivan Show and This is Tom Jones. She first appeared on television on her father’s show The Merry Mailman, a popular children’s show in New York.

In the mid 1960’s Joey embarked on a singing career that saw her releasing 2 singles, Hullaballoo in 1965 and When You Call Me Baby in 1966. Both sold poorly but, since the 1970s, both have become very sought after in the UK among Northern Soul collectors, the second of which can now be found changing hands among dealers and collectors for three-figure sums.

In the later part of her career Joey performed in Las Vegas and acted in a few less known TV shows and films, including 1972s Bluebeard with Richard Burton in the title role, in which she appeared topless, and a starring role as Xaviera Hollander in 1977s post-Watergate scandal-inspired The Happy Hooker Goes to Washington.

In April 1997, Joey’s career took her yet another direction when she appeared nude in April 1997’s  issue of Hugh Hefner’s Playboy magazine.