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When Heidi Montag took up Hugh Hefner’s offer to pose for the cover of his September 2009 issue of Playboy, there must have been rumours that she did it solely for the pay off. But if reports on pay checks for The Hills star are to be believed, that just cant be the case.

According to reports the star of  MTV’s favorite docu-soap, The Hills, is earning $100,000 an episode.

Along with the 23 year old’s ability to command $20,000-$25,000 for personal appearances, Heidi is rumored to have collected the grand sum of $375K for her Playboy magazine photo shoot.

At that rate she should be able to buy herself a personality and a brain!!!

Kimberly Conrad Hefner is no longer a double barreled bunny girl, since early last month she once again became just simply, Kimberly Conrad.

After remaining the wife, only in name, of Playboy magazine entrepreneur, Hugh hefner, for eleven years after their marital separation, she now finds herself without Hef in her life, and Hef in her name.

The 83 year old magazine mogul felt he was pushed into the divorce courts following Conrad’s filing of a lawsuit relating to the sale of a house the couple owned together, and although Hef was content to remain married to the woman with whom he spent his life between the years of 1989 and 1998, his obligations as a husband had now expired.

Hugh told TMZ that he had stayed in 47 year old Kimberly’s life for the sake of the two children they had together, “At the time of the separation, I was happy to get a divorce … I only remained married for the sake of the children at her request.’

Kimberly appeared on several covers and in pictorials of the iconic men’s magazine during her years with Hefner and even now remains a popular choice with Playboy magazine collectors worldwide.

Asked if the octogenarian would consider marrying again, he told People magazine, “It’s unlikely since I haven’t been very successful at it,” he said. “But anything is possible.”

With the three new ladies in his life, Crystal Harris and twins Karissa Shannon and Kristina Shannon, Hef is certainly spoilt for choice!

She’s a hot commodity right now in Hollywood, on the big screen, in several men’s magazines and now the Hugh Hefner, Playboy entrepreneur himself is himself making a play for the sultry, wicked honest, southern bell brunette.

The beautiful Transformers star and more recently the star of Jennifer’s Body, is rumored to be high on the list of Hef’s conquests for the cover and pictorial of his iconic magazine.

The 83 year old Hef, knows a good thing when he sees it and isn’t afraid to put his head on the block to achieve just what he wants and that’s why he’s hoping that 23 year old Megan will agree to his proposal but somehow we’re thinking that Megan really wont need that sort of publicity just yet with all the interest she manages to attract just keeping her clothes ON!

But if you fancy a glimpse of Megan’s cryptic shoulder tattoo, a quote from Shakespeare’s King Lear, we’re sure you’ll find many other places to admire this beauty!

It appears there’s yet another chance for fans of Charlize Theron, to catch a glimpse of the model, actress and May 1999 Playboy cover girl, naked!

Although Charlize, insisted that the photos used in her Playboy pictorial in Hugh Hefner’s May 1999 issue were illegally published, doesn’t seem to totally against showing herself unclothed, if the price is right, as is shown in her latest movie offering, The Burning Plain, which is due to hit the big screen in November 2009.

The movie also stars another hot commodity and Playboy cover girl, Kim Basinger who posed for Playboy in February 1983 and appeared in the steamy sex movie, 9 ½ Weeks in 1986.

The  photos used in Charlize’s Playboy spread were apparently taken during the early days of her modeling career and, according to the 32 year old blonde beauty, they were intended for private use only and Charlize  initiated a legal case against the photographer who sold the photos to Hefner, and she won the case!

But that doesn’t stop collectors of Playboy from admiring her tastefully posed photos when they catch themselves an issue of Playboy Magazine May 1999!

Remember a time when ‘old for new’ was just applied to a home insurance policy? Well now it appears it applies to Playboy bunnies too as Holly Madison and friends are replaced by the new bunnies in Hugh Hefner’s life!

But that said, the role of a Playboy bunny certainly gives a girl a longer life expectancy in the public eye than the name ‘bunny’ would suggest.

It seems that once you’ve removed your kit for the octogenarian glamour model magnate, Hugh Hefner, life just goes from strength to strength, and a bunny’s bank account heads in the same direction.

This is proved by the one time number one girlfriend of Hefner, Holly Madison, as, on leaving the world of the Playboy mansion she headed for the Las Vegas strip where she has been starring in a burlesque show, Peepshow, as Bo Peep and has now accepted the offer of her own TV reality show, Planet Holly!

Following hot on the heels another one of Hefner’s girlfriends, Kendra Wilkinson, the first Bunny to land her own reality show, egocentrically named, Kendra,, Holly says of her new gig, “It’s the perfect excuse for me to be normal in a lighthearted comedy romp. Think Mary Tyler Moore, I think it will inspire other girls to always follow their dreams - whatever they might be. And then dream some more! Just because I’ve wound up in Peepshow on the Strip, I’m not stopping, and I’ve set myself five more things to achieve in life. I will never stop setting new goals because I’m having fun living life.”

But since The Girls Next Door series, featuring Holly, Kendra Wilkinson and Bridget Marquardt, dropped the three bunnies from the series, Madison has had to find herself a new niche in which to showcase herself and now she’ll begin shooting Planet Holly on October 12th, just a day after the new season of The Girls Next Door premiers on E!, this time starring Hef’s new girls 23 year old Crystal Harris along with her 19 year old twin sister co-stars ,Karissa and Kristina Shannon.